WTF is TIG? It’s Wholesome Tasty Food.

Since the dawn of snacking, bars have been sweet. But then a maverick came along and changed all that. Not with nuts and honey, but with chickpeas, rice and wild flavors like pizza, buffalo and chili lime. Sure it’s an odd idea, but it’s also a delicious one. As we launched the legend of TIG in a digital campaign, we didn’t run from what this one-of-a-kind bar is. We leaned into it. It’s weird. It’s tasty. It’s TIG.